HOW TO CARE FOR YOUR DENIM

Not to brag, but we’ve got some great jeans. They’re made to last. And with the right care, you’ll be wearing them even longer. Here’s how.

a woman in blue jeans with her back to the camera

LEAVE THE WASHES TO US

And do less laundry. Over-washing your denim can affect the fit and colour. So air out your jeans after each wear instead, spot clean and only wash occasionally.

a woman in blue jeans with her back to the camera

SEAMS IT’S TIME 

When you do wash your jeans, zip (or button) your jeans up and turn them inside out. This’ll help prevent fading. If you’re washing a new pair, wash them alone to avoid colour transfer.

We’d stick to 30° to avoid shrinking or fading. Always use a hand wash setting, a gentle detergent and a washing machine with some space, to avoid creasing. And air dry, rather than tumble dry, your jeans to keep their shape.

a close up of a person's jeans with a belt

CARE FOR YOUR PAIRS

It starts with the little things, like holding your jeans by the waistband when you adjust them. This’ll help to avoid straining the belt loops.

We’d store them the same way too. Hanging them by the waistband or folding them into a drawer, to minimise stretching. And like us at a spa, our jeans love a good steam. Avoid ironing with direct heat when you can.

a person wearing brown boots and jeans standing on a blue background

HOLE IN ONE?

Have a go at mending any wear and tear with a few handy techniques. Use fabric scraps for patching. Treat small holes with a spot of darning. The colour of thread you use can make a big difference to the final look. If you can’t find the perfect match, go for thread in a slightly warmer tone than the colour of your denim. That will be harder to spot when it’s finished.

For something a little different, try Sashiko. It’s a traditional Japanese mending technique using running stitches over worn areas. You can layer stitches in geometric patterns. Maybe even use white thread to stand out. Just another way to make your White Stuff jeans even more unique.

a woman wearing brown and white shoes with a blue background

DO THE LEGWORK 

When you need to say goodbye to a pair of jeans, look into clothes recycling near you. Or reselling, if they’re still in decent shape. Some art studios take in old pairs of jeans for upcycling and craft projects so it’s worth doing your homework.

And of course, you could pass on pre-loved pairs to a friend. Or your younger sibling. (It’s only fair.)